Working on the #DanishWay 'Hygee' theme we created an identical replica to the lounge featured in their iconic advert featuring Mads Mikkelsen. To add an interactive element we cut out the pictures in the back wall so even more guests could get into the shot and make some fun and unique content. We used our fully branded plinth booth with a wide angled lens to ensure we were able to capture all the action and the classic festival squad shots.