We used our trusty GIF Booth Pod combined with twin battery powered studio lights to capture the action at Soho Farmhouse and at Vidcon. As soon as guests made their GIF it was saved to a local network folder. Using advanced software we instantly removed the backgrounds then uploaded the transparent GIFs to a custom Giphy page with the customers unique tag. There is then a short approval process on Giphys side and within hours they are indexed and can be found in the Giphy keyboard when guest search the tags. They can then be used to enhance stories on all social platforms